I start by understanding the business, product, target market, goals, and existing data. For Meta Ads, I generally use Advantage+ and platform data, supported by market and competitor research where appropriate.
It depends on your business, goals, audience, and offer. I generally start with Meta when it is a suitable fit, then consider Google and TikTok as the business grows and the data supports expanding to additional platforms.
There is no fixed budget that works for every business. I recommend a starting budget based on your goals, market, offer, and testing requirements. The budget can then be adjusted based on performance, conversion data, and business capacity.
Yes. I offer 1:1 paid consultation calls and strategy sessions where we can discuss your business, marketing challenges, advertising strategy, tracking, or growth opportunities.
No. I am a digital marketing specialist, not a creative designer or production agency. Clients provide the images and videos needed for their campaigns. I can provide creative direction, ad copy, testing strategy, and recommendations based on campaign performance.
No. I do not guarantee specific sales, leads, revenue, or return on ad spend. I focus on building the right strategy, testing, analysing data, and continuously optimising campaigns to give the business the best opportunity to achieve its goals.
You do. Your advertising spend is paid directly to Meta, Google, TikTok, or the relevant advertising platform using your own payment method. Advertising spend is completely separate from my service fee.
Yes. I provide Business Manager setup, account linking, domain verification, pixel and event tracking, conversion tracking, Google Tag Manager, Google Analytics, and other related tracking solutions depending on the project requirements.
There is no fixed timeframe. Some campaigns can generate results quickly, while others require more testing and optimisation. Performance depends on factors such as the offer, market, website, creative, budget, competition, and conversion process.
I analyse the available data first and identify where the problem may be. Depending on the situation, I may test new creatives, ad copy, campaign structure, audience approach, offer, landing page, or other parts of the customer journey.
I have experience working with e-commerce, Shopify stores, local businesses, service businesses, clinics, law firms, courses, dropshipping businesses, and other online businesses. I review each project individually before deciding whether I am the right fit.
I work independently and handle my clients’ projects personally. You communicate directly with me rather than going through an agency team or account manager.
I am open to both, but I particularly value long-term client relationships. Ongoing collaboration allows me to understand the business better, learn from the data, continuously improve the strategy, and support sustainable growth.
